Customer Engineering: Is it time to build this function?

Building a customer engineering team (aka Integration Engineering/ Customer Success Engineering) is crucial in B2B business situations where there is a need to closely collaborate with customers to ensure the successful deployment, customization, and optimization of products or services. As you'll need to grow and scale, you can't always have your core engineering split their time in talking to customers vs building product plus the skillsets are quite different.

Here are key scenarios where a customer engineering team is beneficial:
🧠 Complex product offering
🛠️ Need for post-sales Implementation & Support
💡 Custom Solutions Development
🤲 High-touch customer relationships
🤝 Growth strategy based on Technology Partnerships
📝 Enterprise-level contracts